One number he mentioned stuck with me. He said Airstream will manufacture about 3,400 trailers this year.
3,400!! That's all?
Really?
The number sounded low so I did some quick and dirty research.
The first number I found online was from 2.5 years ago when they were said to be producing 50 Airstreams per week which would be 2,600/year. Source: Washington Post, "Airstream can’t keep up with demand for iconic silver trailers," January 1, 2015.
The same article said they are on track to increase production by 50%, but didn't give a timeline. An April 2016 Dayton Business Journal article said they were up to 72 trailers per week and on track for 77 by the end of 2016. That's all consistent, and even ahead of the the 3,400 number I heard today.
These would likely be their highest numbers since at least 1979-1980!
"That's all?" wasn't the right reaction. These are boom times!!
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| This photo, from the Airstream website, is the 2017 International Serenity, it was our favorite today. |
After reading the history of Airstream it was likely 1974-75 when sales really began to plummet during the 1970s because of the OPEC induced spike in gas prices that shocked the whole economy.
I've heard from a few sources, including Colin Hyde on the Vintage Airstream Podcast (The VAP), that Airstream is in the midst of a big expansion. You can read more about it in the Dayton Business Journal, November 2016.
In 2016, U.S. RV shipments totaled 430,691 units. These are big numbers! This was a gain of 15.1% over the previous year and the biggest year in 40 years according to the Recreational Vehicle Industry Association (RVIA). That number is for all RVs including travel trailers and all motorhomes. Source: RVIA, April 2017. Here is another RVIA link with some historical data, but it only goes back to 1978!
2016 was also the best year ever for Airstream's parent company Thor. Thor was founded in 1980, the worst year in the RV industry in 40 years. The company began when it's founders acquired Airstream in a fire sale deal from Beatrice who owned Airstream since December of 1967. Since 1980 Thor has grown to become the largest company in the RV industry by acquiring and growing a variety of different RV brands.
Source of Thor's 2016 results: "Thor Announces Record Results for Fourth Quarter and Fiscal 2016."
The industry is highly cyclical and we here we are in the midst of a historic boom. Of course booms don't last, but we can enjoy it while it's here. More RVs for Americans! For better and worse. I've grown to love RVing and especially Airstreaming.
May 30 postscript: I am catching up on past issues of Airstream Life, today the Winter 2016 issue arrived. In it, Publisher Rich Luhr wrote: "Airstream is blowing out sales records every year--and this is the fifth year in a row . . . . the Airstream community is getting stronger. I doubt if it has been so healthy and enthusiastic since the 1970s. The Wally Byam Caravaner Club International (WBCCI) is gaining members again. . . ." Of course Rich is more in tune with the Airstream world than I am, so it's not surprising he scooped me on this observation. His letter was titled It's a Great Time to be an Airstreamer. Of course I couldn't agree more!
It would still be nice to see actual numbers from Airstream, especially historical ones.
Posted from Kuna, Idaho
Update: Read my June 1 post with information on production circa 1971.
